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    [NAME] => Яндекс.Директ
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    [CODE] => yandeks-direkt
    [~CODE] => yandeks-direkt
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    [PREVIEW_TEXT] => Инструмент для размещения контекстных рекламных объявлений на страницах Яндекса и на сайтах-участниках Рекламной сети
    [~PREVIEW_TEXT] => Инструмент для размещения контекстных рекламных объявлений на страницах Яндекса и на сайтах-участниках Рекламной сети
    [DETAIL_TEXT] => 

Инструмент для размещения контекстных рекламных объявлений на страницах Яндекса и на сайтах-участниках Рекламной сети. Реклама в Яндекс.Директе размещается с оплатой за клик по объявлению. Контекстную рекламу видят именно те, кто ищет в интернете информацию о товарах или услугах — то есть потенциальные клиенты.

Минимальная сумма заказа в Яндекс.Директе составляет 300 руб. Показы объявлений начинаются после оплаты и зачисления денежных средств на заказ. Оплаченные средства будут расходоваться по мере того, как пользователи будут переходить на рекламируемый ресурс. То есть рекламодатель оплачивает только фактические клики (переходы) по его объявлению.

На Директе предусмотрена система скидок.

[~DETAIL_TEXT] =>

Инструмент для размещения контекстных рекламных объявлений на страницах Яндекса и на сайтах-участниках Рекламной сети. Реклама в Яндекс.Директе размещается с оплатой за клик по объявлению. Контекстную рекламу видят именно те, кто ищет в интернете информацию о товарах или услугах — то есть потенциальные клиенты.

Минимальная сумма заказа в Яндекс.Директе составляет 300 руб. Показы объявлений начинаются после оплаты и зачисления денежных средств на заказ. Оплаченные средства будут расходоваться по мере того, как пользователи будут переходить на рекламируемый ресурс. То есть рекламодатель оплачивает только фактические клики (переходы) по его объявлению.

На Директе предусмотрена система скидок.

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Инструмент для размещения контекстных рекламных объявлений на страницах Яндекса и на сайтах-участниках Рекламной сети. Реклама в Яндекс.Директе размещается с оплатой за клик по объявлению. Контекстную рекламу видят именно те, кто ищет в интернете информацию о товарах или услугах — то есть потенциальные клиенты.

Минимальная сумма заказа в Яндекс.Директе составляет 300 руб. Показы объявлений начинаются после оплаты и зачисления денежных средств на заказ. Оплаченные средства будут расходоваться по мере того, как пользователи будут переходить на рекламируемый ресурс. То есть рекламодатель оплачивает только фактические клики (переходы) по его объявлению.

На Директе предусмотрена система скидок.

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Описание партнерских программ. [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Яндекс.Директ - инструмент для размещения контекстных рекламных объявлений на страницах Яндекса. Описание партнерских программ. 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[XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => (ПП) Партнёрская ссылка [~DEFAULT_VALUE] => ) [PP_THEME] => Array ( [ID] => 272 [TIMESTAMP_X] => 2014-06-09 18:25:19 [IBLOCK_ID] => 39 [NAME] => (ПП) Тематика [ACTIVE] => Y [SORT] => 500 [CODE] => PP_THEME [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 283206 [VALUE] => Сервис контекстной рекламы [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Сервис контекстной рекламы [~DESCRIPTION] => [~NAME] => (ПП) Тематика [~DEFAULT_VALUE] => ) [PP_MONEY_OUT] => Array ( [ID] => 273 [TIMESTAMP_X] => 2014-06-09 18:25:19 [IBLOCK_ID] => 39 [NAME] => (ПП) Способ вывода денег [ACTIVE] => Y [SORT] => 500 [CODE] => PP_MONEY_OUT [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => Y [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE_ENUM_ID] => [~VALUE] => [~DESCRIPTION] => [~NAME] => (ПП) Способ вывода денег [~DEFAULT_VALUE] => ) [PP_MIN_OUTPUT] => Array ( [ID] => 274 [TIMESTAMP_X] => 2014-06-09 18:25:19 [IBLOCK_ID] => 39 [NAME] => (ПП) Минимальная сумма вывода [ACTIVE] => Y [SORT] => 500 [CODE] => PP_MIN_OUTPUT [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => (ПП) Минимальная сумма вывода [~DEFAULT_VALUE] => ) [PP_MARKET] => Array ( [ID] => 275 [TIMESTAMP_X] => 2015-05-06 13:13:51 [IBLOCK_ID] => 39 [NAME] => (ПП) Рынок [ACTIVE] => Y [SORT] => 500 [CODE] => PP_MARKET [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => 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[DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE_ENUM_ID] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Выбор редакции [~DEFAULT_VALUE] => ) [LIKES_COUNT] => Array ( [ID] => 278 [TIMESTAMP_X] => 2014-06-09 19:11:19 [IBLOCK_ID] => 39 [NAME] => Количество лайкнувших [ACTIVE] => Y [SORT] => 500 [CODE] => LIKES_COUNT [DEFAULT_VALUE] => [PROPERTY_TYPE] => N [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Количество лайкнувших [~DEFAULT_VALUE] => ) [LIKES_USERS] => Array ( [ID] => 279 [TIMESTAMP_X] => 2014-06-11 13:13:02 [IBLOCK_ID] => 39 [NAME] => Юзеры, которые лайкнули [ACTIVE] => Y 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=> N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Количество обзоров [~DEFAULT_VALUE] => ) [MATREVS_COUNT] => Array ( [ID] => 308 [TIMESTAMP_X] => 2014-07-07 16:29:18 [IBLOCK_ID] => 39 [NAME] => Количество отзывов [ACTIVE] => Y [SORT] => 500 [CODE] => MATREVS_COUNT [DEFAULT_VALUE] => [PROPERTY_TYPE] => N [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Количество отзывов [~DEFAULT_VALUE] => ) [SITE] => Array ( [ID] => 309 [TIMESTAMP_X] => 2014-07-23 15:34:56 [IBLOCK_ID] => 39 [NAME] => Сайт [ACTIVE] => Y [SORT] => 500 [CODE] => SITE [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 283208 [VALUE] => http://direct.yandex.ru/ [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => http://direct.yandex.ru/ [~DESCRIPTION] => [~NAME] => Сайт [~DEFAULT_VALUE] => ) [SHOWMAIN] => Array ( [ID] => 337 [TIMESTAMP_X] => 2014-10-07 15:19:16 [IBLOCK_ID] => 39 [NAME] => Вывести на главной [ACTIVE] => Y [SORT] => 500 [CODE] => SHOWMAIN [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE_ENUM_ID] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Вывести на главной [~DEFAULT_VALUE] => ) [POSTALCODE] => Array ( [ID] => 341 [TIMESTAMP_X] => 2014-10-08 14:52:06 [IBLOCK_ID] => 39 [NAME] => Почтовый индекс [ACTIVE] => Y [SORT] => 500 [CODE] => POSTALCODE [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Почтовый индекс [~DEFAULT_VALUE] => ) [ADDRESSLOCALITY] => Array ( [ID] => 342 [TIMESTAMP_X] => 2014-10-08 14:52:06 [IBLOCK_ID] => 39 [NAME] => Населенный пункт [ACTIVE] => Y [SORT] => 500 [CODE] => ADDRESSLOCALITY [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Населенный пункт [~DEFAULT_VALUE] => ) [STREETADDRESS] => Array ( [ID] => 343 [TIMESTAMP_X] => 2014-10-08 14:52:06 [IBLOCK_ID] => 39 [NAME] => Улица, номер дома [ACTIVE] => Y [SORT] => 500 [CODE] => STREETADDRESS [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Улица, номер дома [~DEFAULT_VALUE] => ) [PREMODERATION] => Array ( [ID] => 348 [TIMESTAMP_X] => 2014-10-13 12:10:21 [IBLOCK_ID] => 39 [NAME] => На премодерации [ACTIVE] => Y [SORT] => 500 [CODE] => PREMODERATION [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => Y [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE_ENUM_ID] => [~VALUE] => [~DESCRIPTION] => [~NAME] => На премодерации [~DEFAULT_VALUE] => ) [CAN_EDIT_ID] => Array ( [ID] => 349 [TIMESTAMP_X] => 2014-10-13 12:12:08 [IBLOCK_ID] => 39 [NAME] => Могут редактировать [ACTIVE] => Y [SORT] => 500 [CODE] => CAN_EDIT_ID [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => UserID [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Могут редактировать [~DEFAULT_VALUE] => ) [DATE_CREATE] => Array ( [ID] => 350 [TIMESTAMP_X] => 2014-10-13 14:25:15 [IBLOCK_ID] => 39 [NAME] => Дата основания [ACTIVE] => Y [SORT] => 500 [CODE] => DATE_CREATE [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Дата основания [~DEFAULT_VALUE] => ) [PHONE] => Array ( [ID] => 351 [TIMESTAMP_X] => 2014-10-13 14:27:23 [IBLOCK_ID] => 39 [NAME] => Телефон [ACTIVE] => Y [SORT] => 500 [CODE] => PHONE [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Телефон [~DEFAULT_VALUE] => ) [EMAIL] => Array ( [ID] => 352 [TIMESTAMP_X] => 2014-10-13 14:27:23 [IBLOCK_ID] => 39 [NAME] => Email [ACTIVE] => Y [SORT] => 500 [CODE] => EMAIL [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Email [~DEFAULT_VALUE] => ) [CONTACT] => Array ( [ID] => 353 [TIMESTAMP_X] => 2014-10-13 14:27:23 [IBLOCK_ID] => 39 [NAME] => Контактное лицо [ACTIVE] => Y [SORT] => 500 [CODE] => CONTACT [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Контактное лицо [~DEFAULT_VALUE] => ) [DIRECTOR] => Array ( [ID] => 354 [TIMESTAMP_X] => 2014-10-13 14:27:23 [IBLOCK_ID] => 39 [NAME] => Генеральный директор [ACTIVE] => Y [SORT] => 500 [CODE] => DIRECTOR [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Генеральный директор [~DEFAULT_VALUE] => ) [PRESENTATION] => Array ( [ID] => 355 [TIMESTAMP_X] => 2014-10-13 14:27:23 [IBLOCK_ID] => 39 [NAME] => HTML-код презентации [ACTIVE] => Y [SORT] => 500 [CODE] => PRESENTATION [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => HTML-код презентации [~DEFAULT_VALUE] => ) [SSERV_LINK_VK] => Array ( [ID] => 356 [TIMESTAMP_X] => 2014-10-13 14:29:43 [IBLOCK_ID] => 39 [NAME] => Аккаунт Вконтакте [ACTIVE] => Y [SORT] => 500 [CODE] => SSERV_LINK_VK [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Аккаунт Вконтакте [~DEFAULT_VALUE] => ) [SSERV_LINK_OK] => Array ( [ID] => 357 [TIMESTAMP_X] => 2014-10-13 14:29:43 [IBLOCK_ID] => 39 [NAME] => Аккуант Одноклассники [ACTIVE] => Y [SORT] => 500 [CODE] => SSERV_LINK_OK [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Аккуант Одноклассники [~DEFAULT_VALUE] => ) [SSERV_LINK_FB] => Array ( [ID] => 358 [TIMESTAMP_X] => 2014-10-13 14:29:43 [IBLOCK_ID] => 39 [NAME] => Аккаунт Facebook [ACTIVE] => Y [SORT] => 500 [CODE] => SSERV_LINK_FB [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Аккаунт Facebook [~DEFAULT_VALUE] => ) [SSERV_LINK_TW] => Array ( [ID] => 359 [TIMESTAMP_X] => 2014-10-13 14:29:43 [IBLOCK_ID] => 39 [NAME] => Аккаунт Twitter [ACTIVE] => Y [SORT] => 500 [CODE] => SSERV_LINK_TW [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Аккаунт Twitter [~DEFAULT_VALUE] => ) [SSERV_LINK_GP] => Array ( [ID] => 360 [TIMESTAMP_X] => 2014-10-13 14:29:43 [IBLOCK_ID] => 39 [NAME] => Аккаунт GooglePlus [ACTIVE] => Y [SORT] => 500 [CODE] => SSERV_LINK_GP [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Аккаунт GooglePlus [~DEFAULT_VALUE] => ) [SSERV_LINK_IN] => Array ( [ID] => 361 [TIMESTAMP_X] => 2014-10-13 14:29:43 [IBLOCK_ID] => 39 [NAME] => Аккаунт LinkedIn [ACTIVE] => Y [SORT] => 500 [CODE] => SSERV_LINK_IN [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Аккаунт LinkedIn [~DEFAULT_VALUE] => ) [SSERV_LINK_LJ] => Array ( [ID] => 362 [TIMESTAMP_X] => 2014-10-13 14:29:43 [IBLOCK_ID] => 39 [NAME] => Аккаунт LiveJournal [ACTIVE] => Y [SORT] => 500 [CODE] => SSERV_LINK_LJ [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Аккаунт LiveJournal [~DEFAULT_VALUE] => ) [REVIEWS_ID] => Array ( [ID] => 363 [TIMESTAMP_X] => 2014-10-15 11:47:08 [IBLOCK_ID] => 39 [NAME] => Обзоры [ACTIVE] => Y [SORT] => 500 [CODE] => REVIEWS_ID [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 17 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Обзоры [~DEFAULT_VALUE] => ) [COLOR_THEME] => Array ( [ID] => 413 [TIMESTAMP_X] => 2015-01-23 11:43:04 [IBLOCK_ID] => 39 [NAME] => Цветовая тема [ACTIVE] => Y [SORT] => 500 [CODE] => COLOR_THEME [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE_ENUM_ID] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Цветовая тема [~DEFAULT_VALUE] => ) [PAID_SERVICES] => Array ( [ID] => 414 [TIMESTAMP_X] => 2015-01-23 12:26:51 [IBLOCK_ID] => 39 [NAME] => Платные услуги [ACTIVE] => Y [SORT] => 500 [CODE] => PAID_SERVICES [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE_ENUM_ID] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Платные услуги [~DEFAULT_VALUE] => ) [PAID_SERVICES_ON] => Array ( [ID] => 431 [TIMESTAMP_X] => 2015-02-19 18:13:17 [IBLOCK_ID] => 39 [NAME] => Подписка оформлена [ACTIVE] => Y [SORT] => 500 [CODE] => PAID_SERVICES_ON [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE_ENUM_ID] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Подписка оформлена [~DEFAULT_VALUE] => ) [PAID_SERVICES_END] => Array ( [ID] => 432 [TIMESTAMP_X] => 2015-02-19 18:21:51 [IBLOCK_ID] => 39 [NAME] => Дата окончания подписки [ACTIVE] => Y [SORT] => 500 [CODE] => PAID_SERVICES_END [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => Y [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => DateTime [USER_TYPE_SETTINGS] => [HINT] => дата для оповещения об окончании подписки [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Дата окончания подписки [~DEFAULT_VALUE] => ) [PAID_SERVICES_LIST] => Array ( [ID] => 437 [TIMESTAMP_X] => 2015-02-27 15:00:53 [IBLOCK_ID] => 39 [NAME] => Список услуг платной подписки [ACTIVE] => Y [SORT] => 500 [CODE] => PAID_SERVICES_LIST [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => вы можете отключить некоторые или все услуги [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE_ENUM_ID] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Список услуг платной подписки [~DEFAULT_VALUE] => ) [PAID_SERVICES_BEGIN] => Array ( [ID] => 444 [TIMESTAMP_X] => 2015-03-27 19:17:03 [IBLOCK_ID] => 39 [NAME] => Дата активации подписки [ACTIVE] => Y [SORT] => 500 [CODE] => PAID_SERVICES_BEGIN [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => DateTime [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Дата активации подписки [~DEFAULT_VALUE] => ) [PAID_SORT] => Array ( [ID] => 446 [TIMESTAMP_X] => 2015-03-30 13:53:47 [IBLOCK_ID] => 39 [NAME] => Сортировка при платной подписке [ACTIVE] => Y [SORT] => 500 [CODE] => PAID_SORT [DEFAULT_VALUE] => [PROPERTY_TYPE] => N [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Сортировка при платной подписке [~DEFAULT_VALUE] => ) [SHOWMAIN_SORT] => Array ( [ID] => 447 [TIMESTAMP_X] => 2015-05-14 14:10:00 [IBLOCK_ID] => 39 [NAME] => Сортировка в виджете на главной [ACTIVE] => Y [SORT] => 500 [CODE] => SHOWMAIN_SORT [DEFAULT_VALUE] => 1 [PROPERTY_TYPE] => N [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Сортировка в виджете на главной [~DEFAULT_VALUE] => 1 ) [RSS_FEED_URL] => Array ( [ID] => 449 [TIMESTAMP_X] => 2015-05-25 15:41:29 [IBLOCK_ID] => 39 [NAME] => Адрес RSS канала [ACTIVE] => Y [SORT] => 500 [CODE] => RSS_FEED_URL [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Адрес RSS канала [~DEFAULT_VALUE] => ) [LOGO_BLOG] => Array ( [ID] => 450 [TIMESTAMP_X] => 2015-05-25 15:41:29 [IBLOCK_ID] => 39 [NAME] => Логотип для блогов [ACTIVE] => Y [SORT] => 500 [CODE] => LOGO_BLOG [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Логотип для блогов [~DEFAULT_VALUE] => ) [PP_REFERAL_URL] => ) [DISPLAY_PROPERTIES] => Array ( [RATING_PLACE] => Array ( [ID] => 264 [TIMESTAMP_X] => 2014-06-09 18:26:14 [IBLOCK_ID] => 39 [NAME] => Место в рейтинге [ACTIVE] => Y [SORT] => 500 [CODE] => RATING_PLACE [DEFAULT_VALUE] => [PROPERTY_TYPE] => N [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => Y [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 290520 [VALUE] => 3 [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => 3 [~DESCRIPTION] => [~NAME] => Место в рейтинге [~DEFAULT_VALUE] => [DISPLAY_VALUE] => 3 ) [CATEGORY] => Array ( [ID] => 265 [TIMESTAMP_X] => 2014-08-15 12:31:01 [IBLOCK_ID] => 39 [NAME] => Категория [ACTIVE] => Y [SORT] => 500 [CODE] => CATEGORY [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => Y [IS_REQUIRED] => Y [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => Array ( [0] => 510662 ) [VALUE] => Array ( [0] => Контекстная реклама ) [DESCRIPTION] => Array ( [0] => ) [VALUE_ENUM] => Array ( [0] => Контекстная реклама ) [VALUE_XML_ID] => Array ( [0] => f4a31a9cebb78399d098d477ac031e25 ) [VALUE_SORT] => 50 [VALUE_ENUM_ID] => Array ( [0] => 112 ) [~VALUE] => Array ( [0] => Контекстная реклама ) [~DESCRIPTION] => Array ( [0] => ) [~NAME] => Категория [~DEFAULT_VALUE] => [DISPLAY_VALUE] => Контекстная реклама ) [PP_THEME] => Array ( [ID] => 272 [TIMESTAMP_X] => 2014-06-09 18:25:19 [IBLOCK_ID] => 39 [NAME] => (ПП) Тематика [ACTIVE] => Y [SORT] => 500 [CODE] => PP_THEME [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 283206 [VALUE] => Сервис контекстной рекламы [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Сервис контекстной рекламы [~DESCRIPTION] => [~NAME] => (ПП) Тематика [~DEFAULT_VALUE] => [DISPLAY_VALUE] => Сервис контекстной рекламы ) [PP_MARKET] => Array ( [ID] => 275 [TIMESTAMP_X] => 2015-05-06 13:13:51 [IBLOCK_ID] => 39 [NAME] => (ПП) Рынок [ACTIVE] => Y [SORT] => 500 [CODE] => PP_MARKET [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => Array ( [0] => 510664 ) [VALUE] => Array ( [0] => Рунет ) [DESCRIPTION] => Array ( [0] => ) [VALUE_ENUM] => Array ( [0] => Рунет ) [VALUE_XML_ID] => Array ( [0] => 12105e8d724781aeea19f7a365bf84a3 ) [VALUE_SORT] => 10 [VALUE_ENUM_ID] => Array ( [0] => 69 ) [~VALUE] => Array ( [0] => Рунет ) [~DESCRIPTION] => Array ( [0] => ) [~NAME] => (ПП) Рынок [~DEFAULT_VALUE] => [DISPLAY_VALUE] => Рунет ) [SITE] => Array ( [ID] => 309 [TIMESTAMP_X] => 2014-07-23 15:34:56 [IBLOCK_ID] => 39 [NAME] => Сайт [ACTIVE] => Y [SORT] => 500 [CODE] => SITE [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 283208 [VALUE] => http://direct.yandex.ru/ [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => http://direct.yandex.ru/ [~DESCRIPTION] => [~NAME] => Сайт [~DEFAULT_VALUE] => [DISPLAY_VALUE] => http://direct.yandex.ru/ ) [SITE_DOMAIN_NAME] => Array ( [VALUE] => direct.yandex.ru ) ) [IBLOCK] => Array ( [ID] => 39 [~ID] => 39 [TIMESTAMP_X] => 23.03.2016 17:49:21 [~TIMESTAMP_X] => 23.03.2016 17:49:21 [IBLOCK_TYPE_ID] => tools [~IBLOCK_TYPE_ID] => tools [LID] => s2 [~LID] => s2 [CODE] => tools [~CODE] => tools [NAME] => Инструменты и сервисы [~NAME] => Инструменты и сервисы [ACTIVE] => Y [~ACTIVE] => Y [SORT] => 500 [~SORT] => 500 [LIST_PAGE_URL] => /tools/ [~LIST_PAGE_URL] => /tools/ [DETAIL_PAGE_URL] => #SITE_DIR#/tools/#ELEMENT_CODE#/ [~DETAIL_PAGE_URL] => #SITE_DIR#/tools/#ELEMENT_CODE#/ [SECTION_PAGE_URL] => #SITE_DIR#/tools/list.php?SECTION_ID=#SECTION_ID# [~SECTION_PAGE_URL] => #SITE_DIR#/tools/list.php?SECTION_ID=#SECTION_ID# [PICTURE] => [~PICTURE] => [DESCRIPTION] => [~DESCRIPTION] => [DESCRIPTION_TYPE] => text [~DESCRIPTION_TYPE] => text [RSS_TTL] => 24 [~RSS_TTL] => 24 [RSS_ACTIVE] => Y [~RSS_ACTIVE] => Y [RSS_FILE_ACTIVE] => N [~RSS_FILE_ACTIVE] => N [RSS_FILE_LIMIT] => [~RSS_FILE_LIMIT] => [RSS_FILE_DAYS] => [~RSS_FILE_DAYS] => [RSS_YANDEX_ACTIVE] => N [~RSS_YANDEX_ACTIVE] => N [XML_ID] => [~XML_ID] => [TMP_ID] => [~TMP_ID] => [INDEX_ELEMENT] => Y [~INDEX_ELEMENT] => Y [INDEX_SECTION] => N [~INDEX_SECTION] => N [WORKFLOW] => N [~WORKFLOW] => N [BIZPROC] => N [~BIZPROC] => N [SECTION_CHOOSER] => L [~SECTION_CHOOSER] => L [LIST_MODE] => C [~LIST_MODE] => C [RIGHTS_MODE] => S [~RIGHTS_MODE] => S [SECTION_PROPERTY] => N [~SECTION_PROPERTY] => N [VERSION] => 1 [~VERSION] => 1 [LAST_CONV_ELEMENT] => 0 [~LAST_CONV_ELEMENT] => 0 [SOCNET_GROUP_ID] => [~SOCNET_GROUP_ID] => [EDIT_FILE_BEFORE] => [~EDIT_FILE_BEFORE] => [EDIT_FILE_AFTER] => [~EDIT_FILE_AFTER] => [SECTIONS_NAME] => Разделы [~SECTIONS_NAME] => Разделы [SECTION_NAME] => Раздел [~SECTION_NAME] => Раздел [ELEMENTS_NAME] => Элементы [~ELEMENTS_NAME] => Элементы [ELEMENT_NAME] => Элемент [~ELEMENT_NAME] => Элемент [EXTERNAL_ID] => [~EXTERNAL_ID] => [LANG_DIR] => / [~LANG_DIR] => / [SERVER_NAME] => [~SERVER_NAME] => ) [SECTION] => Array ( [PATH] => Array ( ) ) [SECTION_URL] => [REVIEWS_LIST] => Array ( ) [MENSION_LIST] => Array ( [79960] => Array ( [ID] => 169144 [IBLOCK_ID] => 12 [DETAIL_PAGE_URL] => /events/podderzhka-minus-fraz-skoro-i-v-api-direkta/ [PREVIEW_PICTURE] => 61975 [NAME] => Поддержка минус-фраз – скоро и в API Директа [BODY_FORMATED] => ... Предполагается, что минус-фразы помогут точнее выбирать, кому не показывать рекламу, и при этом не терять заинтересованную аудиторию. Источник: API Яндекс.Директа [PROPERTY_RUBRIC_VALUE] => [AUTOR] => Array ( [ID] => 18117 [TIMESTAMP_X] => 19.09.2016 16:57:25 [LOGIN] => daryakalinskaya [PASSWORD] => &e8V&9nRba0d4f35aec9c800397f5e263fb06d2e [CHECKWORD] => 1OwpWnN596ea82bc7ae2a137162b1ed93f04361d [ACTIVE] => Y [NAME] => Дарья [LAST_NAME] => Калинская [EMAIL] => darya.kalinskaya@seonews.ru [LAST_LOGIN] => 06.12.2016 09:15:30 [DATE_REGISTER] => 10.02.2014 15:13:37 [LID] => s1 [PERSONAL_PROFESSION] => [PERSONAL_WWW] => https://plus.google.com/117246158139114413248/posts [PERSONAL_ICQ] => [PERSONAL_GENDER] => [PERSONAL_BIRTHDATE] => [PERSONAL_PHOTO] => 50900 [PERSONAL_PHONE] => [PERSONAL_FAX] => [PERSONAL_MOBILE] => [PERSONAL_PAGER] => [PERSONAL_STREET] => [PERSONAL_MAILBOX] => [PERSONAL_CITY] => [PERSONAL_STATE] => [PERSONAL_ZIP] => [PERSONAL_COUNTRY] => 0 [PERSONAL_NOTES] => [WORK_COMPANY] => SEOnews [WORK_DEPARTMENT] => [WORK_POSITION] => Редактор-переводчик [WORK_WWW] => [WORK_PHONE] => [WORK_FAX] => [WORK_PAGER] => [WORK_STREET] => [WORK_MAILBOX] => [WORK_CITY] => [WORK_STATE] => [WORK_ZIP] => [WORK_COUNTRY] => 0 [WORK_PROFILE] => [WORK_LOGO] => [WORK_NOTES] => [ADMIN_NOTES] => [STORED_HASH] => [XML_ID] => [PERSONAL_BIRTHDAY] => [EXTERNAL_AUTH_ID] => [CHECKWORD_TIME] => 2016-04-08 17:48:22 [SECOND_NAME] => [CONFIRM_CODE] => [LOGIN_ATTEMPTS] => 0 [LAST_ACTIVITY_DATE] => [AUTO_TIME_ZONE] => [TIME_ZONE] => [TIME_ZONE_OFFSET] => [IS_ONLINE] => N [UF_IM_SEARCH] => [UF_XCOM_READ] => Array ( ) [UF_COMPANY_CAT_ID] => [UF_FIELD_OF_ACTIVITY] => 18 [UF_PUZZLE_COL_TS] => [PERSONAL_PHOTO_FILE] => Array ( [src] => /upload/resize_cache/main/a2e/26_26_2/a2e8111232d441f432e4957b23ac629e.png [width] => 0 [height] => 0 [size] => ) ) [SHOW_COUNTER] => 171 [DATE] => 1481007760 [COMMENTS] => 0 ) [79959] => Array ( [ID] => 169130 [IBLOCK_ID] => 12 [DETAIL_PAGE_URL] => /events/5-sovetov-po-rabote-s-rtb-blokami-ot-yandeksa-/ [PREVIEW_PICTURE] => 61970 [NAME] => 5 советов по работе с RTB-блоками от Яндекса [BODY_FORMATED] => Как правильно работать в условиях перехода Директа на RTB На прошлой неделе мы рассказывали, что переход Директа на RTB вызвал вопросы у вебмастеров – некоторые площадки заметили падение доходов. Команда сервиса озадачилась этим вопросом и попросила партнеров рассказать о неудачных кейсах. На их основании были сформулированы 5 советов по работе с RTB-блоками : Настройка блока . При замене Директа на RTB не обязательно менять формат отображения контекстных объявлений. Можно объединять... [PROPERTY_RUBRIC_VALUE] => [AUTOR] => Array ( [ID] => 18117 [TIMESTAMP_X] => 19.09.2016 16:57:25 [LOGIN] => daryakalinskaya [PASSWORD] => &e8V&9nRba0d4f35aec9c800397f5e263fb06d2e [CHECKWORD] => 1OwpWnN596ea82bc7ae2a137162b1ed93f04361d [ACTIVE] => Y [NAME] => Дарья [LAST_NAME] => Калинская [EMAIL] => darya.kalinskaya@seonews.ru [LAST_LOGIN] => 06.12.2016 09:15:30 [DATE_REGISTER] => 10.02.2014 15:13:37 [LID] => s1 [PERSONAL_PROFESSION] => [PERSONAL_WWW] => https://plus.google.com/117246158139114413248/posts [PERSONAL_ICQ] => [PERSONAL_GENDER] => [PERSONAL_BIRTHDATE] => [PERSONAL_PHOTO] => 50900 [PERSONAL_PHONE] => [PERSONAL_FAX] => [PERSONAL_MOBILE] => [PERSONAL_PAGER] => [PERSONAL_STREET] => [PERSONAL_MAILBOX] => [PERSONAL_CITY] => [PERSONAL_STATE] => [PERSONAL_ZIP] => [PERSONAL_COUNTRY] => 0 [PERSONAL_NOTES] => [WORK_COMPANY] => SEOnews [WORK_DEPARTMENT] => [WORK_POSITION] => Редактор-переводчик [WORK_WWW] => [WORK_PHONE] => [WORK_FAX] => [WORK_PAGER] => [WORK_STREET] => [WORK_MAILBOX] => [WORK_CITY] => [WORK_STATE] => [WORK_ZIP] => [WORK_COUNTRY] => 0 [WORK_PROFILE] => [WORK_LOGO] => [WORK_NOTES] => [ADMIN_NOTES] => [STORED_HASH] => [XML_ID] => [PERSONAL_BIRTHDAY] => [EXTERNAL_AUTH_ID] => [CHECKWORD_TIME] => 2016-04-08 17:48:22 [SECOND_NAME] => [CONFIRM_CODE] => [LOGIN_ATTEMPTS] => 0 [LAST_ACTIVITY_DATE] => [AUTO_TIME_ZONE] => [TIME_ZONE] => [TIME_ZONE_OFFSET] => [IS_ONLINE] => N [UF_IM_SEARCH] => [UF_XCOM_READ] => Array ( ) [UF_COMPANY_CAT_ID] => [UF_FIELD_OF_ACTIVITY] => 18 [UF_PUZZLE_COL_TS] => [PERSONAL_PHOTO_FILE] => Array ( [src] => /upload/resize_cache/main/a2e/26_26_2/a2e8111232d441f432e4957b23ac629e.png [width] => 0 [height] => 0 [size] => ) ) [SHOW_COUNTER] => 648 [DATE] => 1480947797 [COMMENTS] => 0 ) [79946] => Array ( [ID] => 169053 [IBLOCK_ID] => 17 [DETAIL_PAGE_URL] => /analytics/novyy-algoritm-yandeks-direkta-pervye-rezultaty-i-sovety-po-rabote/ [PREVIEW_PICTURE] => 61844 [NAME] => Новый алгоритм Яндекс.Директа: первые результаты и советы по работе [BODY_FORMATED] => Аrtics Internet Solutions делятся своими наблюдениями работы алгоритма [AUTHOR] В конце августа Яндекс анонсировал запуск в Директе нового алгоритма, согласно которому показ объявлений теперь происходит не только по ключевой фразе, но и по близким синонимам. На момент релиза представители Яндекса заявляли, что показ объявлений будет происходить только по «проверенным синонимам» и новый функционал значительно ускорит и упростит сбор ключей. Однако, в сообществе начали активно обсуждать... 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Яндекс.Директ direct.yandex.ru

Инструмент для размещения контекстных рекламных объявлений на страницах Яндекса и на сайтах-участниках Рекламной сети

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Функционал

Инструмент для размещения контекстных рекламных объявлений на страницах Яндекса и на сайтах-участниках Рекламной сети. Реклама в Яндекс.Директе размещается с оплатой за клик по объявлению. Контекстную рекламу видят именно те, кто ищет в интернете информацию о товарах или услугах — то есть потенциальные клиенты.

Минимальная сумма заказа в Яндекс.Директе составляет 300 руб. Показы объявлений начинаются после оплаты и зачисления денежных средств на заказ. Оплаченные средства будут расходоваться по мере того, как пользователи будут переходить на рекламируемый ресурс. То есть рекламодатель оплачивает только фактические клики (переходы) по его объявлению.

На Директе предусмотрена система скидок.

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Аrtics Internet Solutions делятся своими наблюдениями работы алгоритма [AUTHOR] В конце августа Яндекс анонсировал запуск в Директе нового алгоритма, согласно которому показ объявлений теперь происходит не только по ключевой фразе, но и по близким синонимам. На момент релиза представители Яндекса заявляли, что показ объявлений будет происходить только по «проверенным синонимам» и новый функционал значительно ускорит и упростит сбор ключей. Однако, в сообществе начали активно обсуждать...

Евгений Елфимов
01.12.16 в 19:07
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